Email Catalyst

Intermediate & Advanced Strategies for Taking Your Email List to Over 10,000 Subscribers

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Introducing Email Catalyst

My name is Kasey Luck. I am the founder and Chief Email Mastermind at Bold & Zesty.

Over the past 4 years, I’ve grown three email lists by over 40,000 subscribers in total and used them to effectively sell products with price tags ranging from $25 to $6,000.

I've tried a few dozens strategies for growing an email list, got lost in the sea of "tactics" and "sure-fire ways" to do everything, and then found my way back again. With the amount of generalized and mediocre content out there, it's easy to fall into the same trap — but I don't want you to!

Using scattered blog posts and podcasts, advice from experts and colleagues, and mostly trial and error, it took me 2 years to learn strategies that actually work. And then I realized that this journey can be a lot shorter if packaged and delivered correctly, and that’s why I decided to create this course.

Email Catalyst is a framework that will help you build your list to 1,000 subscribers in the most effective and efficient way.

That means FAST (3 months or less if you implement just 2-3 out of 6 strategies I teach), and CHEAP (none of the strategies rely on paid advertising, so you won't have to pay money out of your pocket to get subscribers on your list).

Over the past 4 years I’ve worked with dozens of startups and large companies like 500 Startups, helping them with email marketing, lead generation and email copywriting. My writing has been featured on The Huffington Post Business, Jeff Bullas, and VentureBeat, among others.

The crazy part?

This time three years ago, I didn’t really know what “email marketing” was. I came into a marketing role with almost no background.

Now, I reach tens of thousands of people (who know and trust me), and can effectively deliver my message to them...all because of one thing...

Yup! My email list.

Why Take This Course - What Will I Get?

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After taking this course, you'll understand the FRAMEWORK for growing your email list consistently. You’ll know exactly what to do to add 100-500 email subscribers per month, AND keep growing that number every month.

I give you the exact how-to's for every strategy, literally. After teaching and demonstrating a particular strategy in the video, I give you a step-by-step TO DO list to implement what you've learned.

This course will save you HUNDREDS of hours, and will make sure you never feel lost in the process.

By the end of the course, you'll be able to easily:

  • Publish posts on guest blogs and large publications, attracting 100-300 subscribers from each post
  • Convert your blog readers into email subscribers on autopilot
  • Set up and host webinars, growing your audience by hundreds of subscribers each time AND making sales
  • Partner with influencers in your space and add their audience to your list
  • Build an automated referral program to motivate everyone who joins your list bring 5 more people
  • Add widgets and tools to your site that will deliciously tease visitors to join your list (vs. annoying the heck out of them)
  • Find contact information for anyone you want (partners, clients, mentors, authors...)
  • Send cold direct outreach emails that not only get responses, but start partnership and sales conversations
  • Set up automated direct outreach campaigns to hundreds of cold contacts

Yes, all of this is in this course.

Frankly, if you just need to learn a fifth of this at the moment, with the current price, the course is already worth it (and you get lifetime access).

The modules in this course are condensed, to the point, and give you everything you need to know — because I know your time is gold.

Plus, everything in this course is super actionable. There won't be a time when you ask yourself "Well, what do I do now?", because I tell you exactly what to do at each and every stage.


What Topics Does the Course Cover?

I created this course curriculum with the mindset that every strategy I cover should be worth every second of your time. You’ll learn 6 comprehensive, methodical approaches to growing an email list that you can implement right now.

Every strategy is effective (your list should grow by a 1,000 subscribers in the next 3 months if you follow the strategies), approachable (everything is actionable and documented with to-do lists), and cost-effective (aims to bring the maximum results with minimal investment).

Module 1. Vital Website Optimizations

Instead of creating something brand-new, you’ll start by optimizing what you already have — you website — to get 10X results for you and convert more of your traffic into email subscribers.

Module 2. Content Upgrades

You’ll learn the step-by-step approach for how to create, set up, and deliver content upgrades, and most importantly, how to psychologically craft your blog posts to maximize conversions, double your work pay-off, and grow your pipeline of business leads and email subscribers.

Module 3. Smart Guest Blogging

You’ll learn how find existing communities with your exact target audience, and how to effectively tap into them by pitching your guest posts. You'll learn about the most important detail that will ensure your guest posts continue to pull new subscribers into your email list for months and even years to come.

Module 4. Co-Hosted Webinars

I'll walk you through the process of creating and hosting your first webinar, from content strategy and slides to the tech you need to set it up. You'll learn how to set up all webinar tech for free, how to find strategically-aligned communities and brands and co-host your webinars with them to build your list.

Module 5. Email Referral Programs

Wouldn’t it be nice if your existing subscribers did the work of growing your email list? In this module, you’ll learn how to create effective email referral campaigns (aka ambassador programs) that are easy to set up, and work on autopilot to consistently grow your email list.

Module 6. Cold Lead Generation & Cold Email Copywriting

Cold email tactics are usually reserved for sales people, but I learned that mastering cold lead generation techniques and cold email copywriting improved everything I do. You’ll learn how to find an email for anyone, build large lists of cold prospect cheaply, and write cold emails that get 80%+ open rate and 15%+ reply rate.

Module 7. Cold Email Campaigns

This module is a cherry on top of everything you’ve learned in the course — here you’ll learn how to set up massive cold email campaigns, and send hundreds of personalized emails that look like one-to-one communication in 3 clicks. You’ll also learn how to go beyond cold email and integrate your cold email campaigns with your email list, CRM, and Facebook audiences for nurturing and re-targeting.

Class Details: Here Is What You'll Get

Here is exactly what your course includes:

  • Lifetime access to the full Email Catalyst course (7 modules, plus all future updates)
  • Resources section for each module: worksheets, guides, examples
  • Comparative charts of tech solutions for essential tasks (email service providers, webinar tools, optin builder tools, etc.) — so you don't ever have to ask "which tools are the best for this".
  • Checklists (to-do lists) for implementation of each strategy you learn
  • Slide presentation downloads
  • UNLIMITED email support with Kasey

How Will You Get Access To The Course?

Immediately after purchasing, you'll see a link to jump in and start the course. You could literally be watching a workshop 2 minutes from now.

You'll have a private login, so you can return to the course any time you want.

This course is grounded in proven principles and strategies that worked for me after extensive testing, trial and error. The course is broken down into digestible step-by-step video lessons (10-20 minutes) that allow you to easily dive into each strategy and revisit specific parts of it without it getting too overwhelming.

At the end of each module, there is an easy-to-follow checklist, plus clear and detailed action steps, so you can methodically implement what you’ve learned. No guesswork. Just follow the plan.

"Kasey did fantastic work for us at 500, especially re: growing our in-house marketing database and email lists. She helped perform list segmentation and customization, wrote copy & produced custom graphics, reviewed email analytics & open rate / clickthru metrics — these efforts resulted in us substantially growing our events and conferences business & attendees. She's super awesome :)"

- Dave McClure, Founding Partner, 500 Startups

Kasey's material is absolutely top notch. It allowed me to go from an absolute beginner to selling list-building as one of the services I offer my clients. Thanks to her I learned how to grow a list and engage subscribers super fast — this amount of knowledge would have taken me YEARS to learn on my own. Thank you!

- Amy Watkins, Founder & Marketing Director, Creators Design Collective

"Kasey is the type of person who simply wants others to succeed. Just read any of her blog posts (or take a workshop, like I did) and you'll see how evident that is. Her content is packed with thoughtful advice for any entrepreneur. Kasey is awesome and she wants you to be awesome too."

- Scott Coates, Growth Marketing Consultant, High-Growth Startups


15-day money back. NO questions asked.

Go on, take the course for full two weeks, test-drive the strategies. If the course didn’t live up to your expectations and didn’t help you attract new subscribers, you'll get 100% of your money back within 15 days of the purchase.

Your Instructor

Kasey Luck
Kasey Luck

Kasey Luck helps entrepreneurs grow their email lists and convert subscribers into paying customers. Over the past 4 years, she has grown three email lists by over 40,000 subscribers in total and used them to effectively sell products with price tags ranging from $25 to $6,000.

Kasey runs Bold & Zesty and leads local evens for email marketers. Previously she did event marketing at the world's most active venture fund in the world, 500 Startups, where she grew their email list by 25,000+ subscribers in one year.

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Frequently Asked Questions

1. What if I am unhappy with the course?
If the course didn’t live up to your expectations and didn’t help you attract new subscribers to your list, you can get 100% of your money back within 15 days of the purchase.
2. Can I expense this?
Yes! Your employer / manager is interested in you becoming more equipped with the strategies taught in this course, so they should be happy to cover the costs of your education. Many companies have a standard monthly or annual allocation for covering employees’ educational expenses, but even if your company doesn’t, here’s an email template (http://bit.ly/manageremail) to send your manager with details and arguments for why this will be a valuable investment for them.
3. For how long will I have access to the course material?
You get a lifetime access to everything in the course, including all future additions and a growing private community of peers.
4. Will this course continue to be updated? And will I get free access to future versions?
Yes! This will be the flagship Bold & Zesty product and it will be updated on a regular basis. Once you are enrolled, all future versions are free at no cost.
5. Is there any type of continued support as far as accountability goes? What does it look like?
There are a few aspects to this. First, there is a Chrome plugin that you have the option to add to your computer. It monitors your list growth and shows your progress every time you open a Chrome tab to keep you in the list-growing mindset. Also, each lesson includes concrete action steps for implementing the strategies you learned step-by-step. In addition to that, you can pick an accountability buddy in the private Facebook group for this course and help each other stay on track.
6. How much time will this take?
Each topic in the course can be studied in 30 to 60 minutes (they are broken down into short video lessons). As far as implementation, that depends on your experience level, skill and how quickly you learn. I am trying to design it so that anyone with a base skill set can implement the tactics with 1-2 hours per day. If you take 30 minutes per day to study the material and 1.5 hours per day to implement what you learn, the whole course should take you about two months to go through (implementing each and every strategy!). The best part is that you have a lifetime access to the course, which means you can choose your own pace, come back to modules you want to polish, and come back to the course once I update it with new material in the future.
7. How often SHOULD I work on it?
See above. The more you work the faster you go. If you're looking for a lazy way to build a list, this isn't the course for you. But if you're willing to work HARD and follow a proven plan — this will work.
8. What if I'm literally starting from step 0? No audience. No released products.
Yes! If you want to learn how to build an email list, this course is for you. There is only one caveat: I do not teach how to choose your niche, topic, or how to find product-market fit. That means you'll need to have an idea of what you're collecting emails for (so you know what kind of content to produce). If you know that, you can implement all strategies taught here and get the maximum value out of the course.
9. Would I have direct access to you for specific questions?
Yes. Just email me with your question – I'll be more that happy to help.
10. Have another question?
Email me at kasey@boldandzesty.com with the subject line "Email Catalyst question" — and I'll get back to you within a few hours.

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